The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Interactive Advertising / Environmental/Experiential - Single
Quattro Experience
Agency: Zulu Alpha Kilo / Toronto
Client: Audi Category: Interactive Advertising / Environmental/Experiential - Single
The Last Barfighter
Agency: McKinney / Durham
Client: Big Boss Brewing Company Category: Interactive Advertising / Environmental/Experiential - Single
Guitar Pee
Agency: AlmapBBDO / São Paulo
Client: Billboard Magazine Category: Interactive Advertising / Environmental/Experiential - Single
Bing It On
Agency: CP+B / Boulder
Client: Bing Category: Interactive Advertising / Environmental/Experiential - Single
Before and After
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Interactive Advertising / Environmental/Experiential - Single
The Social Home Tour
Agency: Artplan / Rio de Janeiro
Client: Carvalho Hosken Category: Interactive Advertising / Environmental/Experiential - Single
Seal of Mine
Agency: cccdi / Hong Kong
Client: CCC APPS Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Shower
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Interactive Advertising / Environmental/Experiential - Single
Sunny Sale
Agency: Cheil Worldwide / Seoul
Client: Emart Category: Interactive Advertising / Environmental/Experiential - Single
The EVOC Indestructible Billboard
Agency: Publicis / Munich
Client: EVOC Sports Category: Interactive Advertising / Environmental/Experiential - Single
Delite-O-Matic
Agency: Clemenger BBDO / Adelaide
Client: Fantastic Snacks Category: Interactive Advertising / Environmental/Experiential - Single
OMOTE 3D
Agency: Party / Tokyo
Client: iJet Category: Interactive Advertising / Environmental/Experiential - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Interactive Advertising / Environmental/Experiential - Single
Yes, Virginia The Musical
Agency: JWT / New York
Client: Macy's Category: Interactive Advertising / Environmental/Experiential - Single
Green Picks Recycle Machine
Agency: LDC / São Paulo
Client: MTV Brasil Category: Interactive Advertising / Environmental/Experiential - Single
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water Category: Interactive Advertising / Environmental/Experiential - Single
Dance to Draw X AF1
Agency: Ogilvy & Mather / Taipei
Client: NIKE Category: Interactive Advertising / Environmental/Experiential - Single
Nike Fuel Station
Agency: AKQA / London
Client: Nike Category: Interactive Advertising / Environmental/Experiential - Single
Ugokidase Tokyo
Agency: AKQA / London
Client: Nike Japan Category: Interactive Advertising / Environmental/Experiential - Single
PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York
Client: PUMA Category: Interactive Advertising / Environmental/Experiential - Single
Make Music in the Corner Shop
Agency: Stinkdigital / London
Client: Red Stripe Category: Interactive Advertising / Environmental/Experiential - Single
Unlimited Love Billboard
Agency: Leo Burnett / Chicago
Client: Sprint Category: Interactive Advertising / Environmental/Experiential - Single
Pothole Season
Agency: TAXI Montreal / Montréal
Client: TAXI Category: Interactive Advertising / Environmental/Experiential - Single
Tweets for Sweets
Agency: Hellocomputer / Cape Town
Client: Toyota Etios Category: Interactive Advertising / Environmental/Experiential - Single
Recipe Receipt
Agency: Ogilvy Brasil / São Paulo
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
LYNX Anarchy
Agency: Soap Creative / Sydney
Client: Unilever Category: Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13173N
Award:
2013 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Audi
Title:
Quattro Experience
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13174N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Big Boss Brewing Company
Title:
The Last Barfighter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13175N
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Magazine
Title:
Guitar Pee
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13176N
Award:
2013 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Bing
Title:
Bing It On
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13177N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Before and After
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13178N
Award:
2013 Interactive Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Carvalho Hosken
Title:
The Social Home Tour
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13179N
Award:
2013 Interactive Merit Award
Agency:
cccdi / Hong Kong
Client:
CCC APPS
Title:
Seal of Mine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13180N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Sprite Shower
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13181N
Award:
2013 Interactive Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13182N
Award:
2013 Interactive Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Emart
Title:
Sunny Sale
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13183N
Award:
2013 Interactive Merit Award
Agency:
Publicis / Munich
Client:
EVOC Sports
Title:
The EVOC Indestructible Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13184N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Adelaide
Client:
Fantastic Snacks
Title:
Delite-O-Matic
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13185N
Award:
2013 Interactive Merit Award
Agency:
Party / Tokyo
Client:
iJet
Title:
OMOTE 3D
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13186N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13187N
Award:
2013 Interactive Merit Award
Agency:
JWT / New York
Client:
Macy's
Title:
Yes, Virginia The Musical
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13188N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks Recycle Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13189N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13190N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy & Mather / Taipei
Client:
NIKE
Title:
Dance to Draw X AF1
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13191N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Fuel Station
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13192N
Award:
2013 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Japan
Title:
Ugokidase Tokyo
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13193N
Award:
2013 Interactive Merit Award
Agency:
kbs+ Spies & Assassins / New York
Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13194N
Award:
2013 Interactive Merit Award
Agency:
Stinkdigital / London
Client:
Red Stripe
Title:
Make Music in the Corner Shop
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13195N
Award:
2013 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Unlimited Love Billboard
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13196N
Award:
2013 Interactive Merit Award
Agency:
TAXI Montreal / Montréal
Client:
TAXI
Title:
Pothole Season
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13197N
Award:
2013 Interactive Merit Award
Agency:
Hellocomputer / Cape Town
Client:
Toyota Etios
Title:
Tweets for Sweets
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13198N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Unilever
Title:
Recipe Receipt
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
13199N